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Most people have reports for overall website traffic, total orders, and which products are selling. But how many people understand how to analyze the performance of their collection pages? There's no built in reporting to most ecommerce platforms, which leaves store owners flying blind on a surface that _80% of their store traffic interacts with._ Sometimes, more people will end up visiting a collection page than visit a homepage (as a result of marketing campaigns sending traffic directly to collection pages). Can you imagine not having insight into the performance of your home page? Of course not. The same should go for collection pages. This post shows you (1) how to think about the performance of your collection pages (2) what KPIs to use and (3) benchmarks that indicate success

A step by step walkthrough of why collections are important and how to turn your collection page into a revenue machine for your store

Properly organizing your e-commerce site is critical to getting consumers to discover products and ultimately make purchases. One of the most important parts of the puzzle is display sequencing — putting your products in the proper order.

Everything you need to know about sorting products on collection pages and how slight tweaks to arrangements can dramatically affect your store's performance

In the last twelve months, we've seen an unprecedented breakout of AI into the everyday world. Now customers and browsers are starting to expect that selections will be curated to their tastes.