With approximately 600 products, 60 collections and new items added every month, manual merchandising on ramybrook. com became an increasingly difficult task. Rapidly changing buyer preferences and a small-but-mighty merchandising team pulled in other directions further complicated the process of keeping the assortment on trend.

Ramy Brook deployed Entaice’s site merchandising technology, optimizing all collection pages for conversion. Using logic- based algorithms, Entaice automatically merchandised each page to display trending, top-selling products in key positions and bury out-of-stock items at the bottom. As products gained popularity or inventory ran out, the pages were updated accordingly so the site remained optimized for peak performance.

The e-commerce team can set-and-forget Entaice, giving them time to focus on a myriad of other tasks — like buying products, running campaigns, and creating marketing collateral. Entaice even allows Ramy Brook to pin products to the top of a collection page — empowering the marketing team to use editorial content and storytelling to create a memorable moment when customers first hit the page. The logic-based results thereafter keep customers engaged during the entirety of their buying journeys.